Browse and earn
The Online Insights Study is a research program where you can earn redeemable points worth up to $130 per year, by sharing your browsing activity.
How it works
Enroll your phone or the web browser on your computer.
While browsing the web, the study records the ads you see and your activity on different websites.
Your data is combined with other participants' activity for use in a privacy-first manner.
Each week you earn points that you can redeem for gift cards.
Frequently asked questions
Who can participate in this study?
Anyone 18 and over who lives in the United States and receives an invitation is eligible to participate in the study using the provided invitation code.
Why was I chosen to participate in this study?
Gallup and AUS, trusted research companies, are helping Google invite US residents on a random basis. No Google data is used to make the decision on which households are invited. The goal is to have participants that reflect the makeup of the US population as a whole.
You can also receive an invite from a participating member of your household.
You can also receive an invite from a participating member of your household.
What do participants need to do?
We'll ask participants a few questions in order to join the study. If you agree to the terms and conditions and privacy policy, you can enroll one or more personal devices, such as a phone, tablet, or computer. You may need to install a browser extension or mobile app on each device. Once enrolled, some devices require a weekly check-in. We also ask participants to fill out a short survey once or twice a year.
How can I control the data I share with the study?
Online Insights Study is a consented panel and participants have complete control over their data. As a participant you can view and delete any collected data and can pause data collection at any time from your device. Additionally, you can choose to leave the study at any time and request to have all your data permanently deleted.
What happens if I leave the study?
You can leave the study at any time. After you leave the study, you have 30 days to redeem any reward points you have left. You can ask Google to delete your data collected by the study.
Who are Gallup and AUS? What is their relationship to Google?
Gallup and AUS are trusted research companies that have been tracking public opinion for decades. To learn more about both companies, visit Gallup at news.gallup.com, and AUS at ausinc.com/about-us.
Both Gallup and AUS are helping Google invite US residents to the Online Insights Study by randomly selecting participants from a list of all addresses in the United States. Google won't share the information collected in the study with either Gallup or AUS.
Both Gallup and AUS are helping Google invite US residents to the Online Insights Study by randomly selecting participants from a list of all addresses in the United States. Google won't share the information collected in the study with either Gallup or AUS.
I received an email from the Online Insights Study, but didn’t sign up for anything. Why did I get this email?
This email was sent as a part of our household invite program. You received the email because someone in your household signed up for the research study and wanted to invite you to join as well. You were invited on their behalf.
Earning rewards
100 points
is worth $1
is worth $1
$10 or more
in points for joining
in points for joining
$1.50 per week
when you enroll your phone
when you enroll your phone
$1 extra
every week for additionally enrolled devices
every week for additionally enrolled devices
You're in control
You can pause data collection whenever you choose, and can leave the program at any time.
See what's collected
You can view the data that's been collected and choose to delete it if you like.
Your privacy comes first
Your information will be combined with other panelist data for use, and won't be used for serving you personalized ads. Your personal information collected by Online Insights Study isn't shared for use by third parties outside of Google.
Get set up
Depending on the phone or browser you enroll, you may need to make changes to your privacy settings.
Make sure you're eligible
United States residents 18 or older are eligible to join the study. If you're under 18, you're welcome to share your invitation with a family member who is eligible.
About the program
You can enroll any mobile device or browser of your choice in this study. If you agree to participate, Google will collect information about the ads you see and the websites you visit on your phone, tablet, or computer using Chrome, Safari, Firefox and other browsers.
Your activity will be combined with other panelist's activity to help Google develop measurement solutions that improve the online advertising experience and that puts user privacy first.
Google won't use the information collected for this study to report on ad campaigns to advertisers or serve you personalized ads. At any time, you can choose to delete collected data or leave the program and still redeem any points you've earned.
Your activity will be combined with other panelist's activity to help Google develop measurement solutions that improve the online advertising experience and that puts user privacy first.
Google won't use the information collected for this study to report on ad campaigns to advertisers or serve you personalized ads. At any time, you can choose to delete collected data or leave the program and still redeem any points you've earned.
Ready to start earning rewards?
Get started today and receive a sign up bonus worth $10 dollars or more.