Online Insights Study
Welcome
The Online Insights Study is a research project conducted by Google. If you choose to participate, Google will seek your consent to collect information about the ads you see and the sites you visit. This will help develop measurement solutions that improve the online advertising experience which always puts user privacy first.
Eligible participants may earn points worth up to $130 per year by using the internet like you already do. You will get bonus points as soon as you sign up.
Google will not use the information collected for this study to report on ad campaigns to advertisers or serve you personalized ads.
This is an invite-only study. If you were chosen to participate, you will receive a unique invite code by mail.
Enter the unique invite code found on your invitation to learn more.
Frequently asked questions
Who can participate in this study?
Anyone 18 and over who lives in the United States and receives an invitation is eligible to participate in the study using the provided invitation code.
Why was I chosen to participate in this study?
Gallup and AUS, trusted research companies, are helping Google invite US residents on a random basis. No Google data is used to make the decision on which households are invited. The goal is to have participants that reflect the makeup of the US population as a whole.
You can also receive an invite from a participating member of your household.
You can also receive an invite from a participating member of your household.
What do participants need to do?
We'll ask participants a few questions in order to join the study. If you agree to the terms and conditions and privacy policy, you can enroll one or more personal devices, such as a phone, tablet, or computer. You may need to install a browser extension or mobile app on each device. Once enrolled, some devices require a weekly check-in. We also ask participants to fill out a short survey once or twice a year.
How can I control the data I share with the study?
Online Insights Study is a consented panel and participants have complete control over their data. As a participant you can view and delete any collected data and can pause data collection at any time from your device. Additionally, you can choose to leave the study at any time and request to have all your data permanently deleted.
What happens if I leave the study?
You can leave the study at any time. After you leave the study, you have 30 days to redeem any reward points you have left. You can ask Google to delete your data collected by the study.
Who are Gallup and AUS? What is their relationship to Google?
Gallup and AUS are trusted research companies that have been tracking public opinion for decades. To learn more about both companies, visit Gallup at news.gallup.com, and AUS at ausinc.com/about-us.
Both Gallup and AUS are helping Google invite US residents to the Online Insights Study by randomly selecting participants from a list of all addresses in the United States. Google won't share the information collected in the study with either Gallup or AUS.
Both Gallup and AUS are helping Google invite US residents to the Online Insights Study by randomly selecting participants from a list of all addresses in the United States. Google won't share the information collected in the study with either Gallup or AUS.
I received an email from the Online Insights Study, but didn’t sign up for anything. Why did I get this email?
This email was sent as a part of our household invite program. You received the email because someone in your household signed up for the research study and wanted to invite you to join as well. You were invited on their behalf.